About Us

Built with Curiosity. Driven by Courage.

Hi, I’m Ashish Panwar — founder of Vibenest, and someone who's always believed that tech should not just work—it should delight.

🌱 From Himachal to Mumbai

I grew up in Sundernagar, a small town in Himachal Pradesh, where my love for technology began at age 11 when my father brought home our first PC. That single device changed how I saw the world — and what I dreamed of building.

I began my career as an Associate Consultant at Oracle, where I worked on large-scale enterprise systems. Later, I pursued an MBA from IIM Calcutta, one of India’s top business schools. Post-MBA, I joined a leading NBFC as a Product Manager, where I led the development of digital lending products. By the age of 26, I was earning ₹35 LPA and living in Mumbai — the financial capital of India.

But something was missing.

🚀 Why I Left It All to Build Vibenest

Despite the fast-paced fintech career, I wasn’t fulfilled. I’ve always been drawn to products you can touch, use, and admire — gadgets that improve everyday life and look damn good doing it.

I wanted to build a brand that celebrates:

Good design
Functional innovation
And products you’d be proud to show your friends

So I walked away from comfort and chose conviction — and that’s how Vibenest was born.

🔍 What Vibenest Stands For

Vibenest blends “vibe” — how a product feels — with “nest” — the comfort of home. We curate unique, premium essentials that are:

Aesthetic, efficient, and durable
Designed to solve real-life problems
Crafted to elevate your space and your life
Cool enough to show off, yet useful enough to keep using

But more than a store, we’re building a community. A tribe of people who love clever electronics, clean design, and thoughtful living.

🧠 My Approach to Products

I’ve always been the guy who:

Pre-ordered the latest iPod
Bought the Xbox Kinect just to experience motion tech
Tuned TVs for the perfect 3D setup
Stayed up late unboxing, testing, comparing — just for fun

Right now, I personally test every product before it goes live. Our first? A portable neck massager — something I loved so much, I knew it had to be our starting point.

Soon, we’ll move from curated picks to in-house product design, with a mission to create inclusive, aesthetic tech — even for the differently abled.

🎯 The Long-Term Vision

Vibenest is not just another gadget brand.

It’s a movement toward:

Global design, Indian pricing
Accessible innovation
Community-powered product discovery
Fearless creativity

I want to build a brand that sits proudly next to the Apples and Dysons of the world — but speaks the language of India.

💬 Final Words

I started Vibenest because I believe beautiful, useful products can change the way we live. This brand is an extension of everything I love — tech, people, storytelling, and smart problem-solving.

So if you’ve ever…